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​Lynne Schall's Blog

WAC ads - What's the message?

7/30/2020

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Updated:  2/17/2023

​Are you looking for time capsules back into the 20th century?  

Advertising is a perennial repository of culture brimming with hints of "the way it was."

Some of my favorite ads recruit women to the Women's Army Corps (WAC).   I started collecting WAC advertisements while writing my novel, Women's Company - The Minerva Girls, about WACs in the 1960s and 1970s.

I invite you to take a look at two ads that I added recently to my collection.  Both ads appeared in popular women's magazines. 
  • "Woman of the Army -- USA."  September 1944.  Harper's Bazaar. ​
  • "How to tell your parents you want to join the Army."  September 1972.  Seventeen.  
World War II, WAC Recruiting Ad, September 1944, Harper's Bazaar,
WAC Recruiting Ad, Harper's Bazaar, September 1944

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    Lynne Schall is the author of three novels:  Women's Company - The Minerva Girls (2016), Cloud County Persuasion (2018), and Cloud County Harvest (November 2022).  She and her family live in Kansas, USA, where she is writing her fourth novel, Book 3 in the Cloud County ​trilogy.

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© 2017-2025 Lynne Schall. All Rights Reserved.
Book Cover designs by Anastasia Sobol of Ukraine.
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  • Home
  • About Lynne Schall
  • Newsletter
  • WAC History - In Ten Easy Steps
  • WAC Recruiting Ads - 1961 - 1973
  • Lynne Schall's Blog
  • Contact
  • Lynne Schall's Privacy Policy